resume | portfolio
Andrea Barton-Elson 277 Hermann St. San Francisco, CA 94117 510-427-1341

Highly organized and detail-oriented marketer, merchandiser, and project manager with over 11 years of experience supervising others. Exceptional ability to create streamlined and efficient processes and systems cross functionally.
Peet's Coffee & Tea
Home Delivery
Emeryville, CA
(01/14 – present)
Consultant, Creative Services
Advise team on skills and requirements for newly formed Digital Project Manager role. Assist with hiring while building process and structure between existing teams and roles within rapidly growing company.
(04/06 – 09/13) Online Product Manager
Plan, design, manage, and maintain all marketing and merchandising content for Peet’s e-commerce business. Work with small Home Delivery Team to nimbly respond to the needs of the business. Lead cross functional teams to improve web technology, customer experience, and product assortment. Manage creative process to support social media campaigns

Select Achievements:
  • Developed and executed holiday, Valentine’s Day, Mother’s Day and Father’s Day strategies with a year over year sales increase for 6 straight years
  • Led project to improve customer experience for online recurring delivery customers and with a dramatic decrease in customers leaving the program
  • Partnered with Peet’s Retail Merchandising team to use the web site to test new products and delevop partnerships with local, artisanal companies
  • Partnered with Customer Service and Fulfillment teams to optimize inventory management increasing customer satisfaction
  • Increased email volume and sales with improved email design and process while maintaining current resources
  • Reduced marketing expenses and time to market by bringing web site product photography in-house
Gap, Inc.
Online Division
San Francisco, CA
(11/99 – 04/06)
Drive large initiatives to completion utilizing project management skills, strong oral and written communication abilities, and solid understanding of site functionality and business needs. Able to quickly effect change and resolve issues while keeping projects on target and business partners apprised of status.

Select Achievements:
  • Maintained quality and efficiency while leading completion of all Marketing related tasks for relaunch of in 2005
  • Led project to significantly reduce fraud online through addition of security code feature on all 3 Gap brand websites
  • Successfully managed the launch of the new Women’s Plus clothing line on
  • Drove creation of processes to maintain remote storefront on
  • Devised, maintained and presented formal process to educate all new team members about site functionality and process
  • Led team that managed hundreds of site and email marketing messages annually for
Associate Producer
Built relationships with cross-functional business partners allowing for the successful, on time launch of hundreds of site projects. Regularly hindsighted projects, using feedback to make process improvements.

Select Achievements:
  • Produced collaborative online projects with Yahoo, AOL, and other 3rd party partners
  • Met customer email acquisition goals through the launch of dozens of online sweepstakes
  • Met annual holiday season financial goals by delivering site content in an efficient and timely manner
  • Streamlined production schedules and functional team relationships by developing project management forms and databases
Tangent Computer
Burlingame, CA
(02/98 – 11/99)
Web Project Manager
Developed project management skills while maintaining sole responsibility for marketing content on customer facing corporate website.

Select Achievements:
  • Managed 6-month overhaul and redesign corporate website
  • Increased speed to market by creating web-based system for product roll-out
Multimedia Designer
Supported Sales staff of over 100 by researching business partner needs and designing and providing printed sales materials that were organized, accurate and easily accessible.

Select Achievements:
  • Redesigned all corporate marketing print pieces with improved technical details
  • Managed all product photoshoots
  • Developed archival system for marketing design work
Culver City, CA
(05/96 – 02/98)
Web Manager/Picture Editor
Used culinary knowledge to keyword and attribute a food image catalog of over 5000 images. Used HTML training and design skills to create and manage company site.

Select Achievements:
  • Devised system to streamline and ensure consistency of keywords for food image database
  • Added dozens of custom web pages for contributing photographers and illustrators to corporate site
Burke/Triolo Productions
Culver City, CA
(05/95 – 08/95)
Paid Intern
Assisted photographer on food photography shoots. Functioned as Food Stylist's assistant for shoots. Helped edit and create food stock photography CD-rom. Cooked a gourmet lunch for entire staff on a daily basis.

San Francisco, CA
(09/13 – present)
Provide office support including all photography for 2013 holiday gift guide.
Assist with Foodwise Kids, a program that utilizes the Ferry Plaza Farmers Market as a classroom for nutrition education, by leading an interactive farmers market learning activity and a hands-on cooking lesson using fresh market produce.
18 Reasons
San Francisco, CA
(10/13 – present)
Assist with culinary education classes and provide support for 18th Hour Café.

Syracuse University
(08/92 – 05/96)
S.I. Newhouse School of Public Communications, Syracuse, NY
B.S. in Advertising and Illustrative Photography, minor in English and Textual Studies
Skills include Word, Excel, Outlook, Access, PowerPoint, Visio, Photoshop, Illustrator, Acrobat, Magento & HTML
email: | designed by Andrea copyright 2014