Andrea
Barton-Elson
andrea@barton-elson.com
 277 Hermann St. San Francisco, CA 94117 510-427-1341
Highly organized and detail-oriented marketer, merchandiser, and project manager with over 11 years of experience supervising others. Exceptional ability to create streamlined and efficient processes and systems cross functionally.
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EXPERIENCE
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Peet's Coffee & Tea
Home Delivery
Emeryville, CA
(01/14 –
present) |
Consultant, Creative Services
Advise team on skills and requirements for newly formed Digital Project Manager role. Assist with hiring while building process and structure between existing teams and roles within rapidly growing company.
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| (04/06 – 09/13) |
Online Product Manager
Plan, design, manage, and maintain all marketing and merchandising content for Peet’s e-commerce business. Work with small Home Delivery Team to nimbly respond to the needs of the business. Lead
cross functional teams to improve web technology, customer experience, and product assortment. Manage creative process to support social media campaigns
Select
Achievements:
- Developed and executed holiday, Valentine’s Day, Mother’s Day and Father’s Day strategies with a year over year sales increase for 6 straight years
- Led project to improve customer experience for online recurring delivery customers and with a dramatic decrease in customers leaving the program
- Partnered with Peet’s Retail Merchandising team to use the web site to test new products and delevop partnerships with local, artisanal companies
- Partnered with Customer Service and Fulfillment teams to optimize inventory management increasing customer satisfaction
- Increased email volume and sales with improved email design and process while maintaining current resources
- Reduced marketing expenses and time to market by bringing web site product photography in-house
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Gap,
Inc.
Online Division
San Francisco, CA
(11/99 –
04/06) |
Producer
Drive large
initiatives to completion utilizing project management skills,
strong oral and written communication abilities, and solid
understanding of site functionality and business needs. Able to
quickly effect change and resolve issues while keeping projects on
target and business partners apprised of status.
Select
Achievements:
- Maintained quality and efficiency while leading completion of
all Marketing related tasks for relaunch of Oldnavy.com in 2005
- Led project to significantly reduce fraud online through
addition of security code feature on all 3 Gap brand websites
- Successfully managed the launch of the new Women’s Plus
clothing line on Oldnavy.com
- Drove creation of processes to maintain remote storefront on
Amazon.com
- Devised, maintained and presented formal process to educate
all new team members about site functionality and process
- Led team that managed hundreds of site and email marketing
messages annually for Oldnavy.com
Associate
Producer
Built relationships with cross-functional business
partners allowing for the successful, on time launch of hundreds of
site projects. Regularly hindsighted projects, using feedback to
make process improvements.
Select Achievements:
- Produced collaborative online projects with Yahoo, AOL, and
other 3rd party partners
- Met customer email acquisition goals through the launch of
dozens of online sweepstakes
- Met annual holiday season financial goals by delivering site
content in an efficient and timely manner
- Streamlined production schedules and functional team
relationships by developing project management forms and databases
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Tangent
Computer
Burlingame, CA
(02/98 – 11/99)
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Web Project
Manager
Developed project management skills while maintaining
sole responsibility for marketing content on customer facing
corporate website.
Select Achievements:
- Managed 6-month overhaul and redesign corporate website
- Increased speed to market by creating web-based system for
product roll-out
Multimedia Designer
Supported
Sales staff of over 100 by researching business partner needs and
designing and providing printed sales materials that were organized,
accurate and easily accessible.
Select Achievements:
- Redesigned all corporate marketing print pieces with improved
technical details
- Managed all product photoshoots
- Developed archival system for marketing design work
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FoodPix
Culver City, CA
(05/96 –
02/98) |
Web Manager/Picture
Editor
Used culinary knowledge to keyword and attribute a
food image catalog of over 5000 images. Used HTML training and
design skills to create and manage company site.
Select
Achievements:
- Devised system to streamline and ensure consistency of
keywords for food image database
- Added dozens of custom web pages for contributing
photographers and illustrators to corporate site
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Burke/Triolo
Productions
Culver City, CA
(05/95 –
08/95) |
Paid Intern
Assisted
photographer on food photography shoots. Functioned as Food
Stylist's assistant for shoots. Helped edit and create food stock
photography CD-rom. Cooked a gourmet lunch for entire staff on a
daily basis. |
VOLUNTEER
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CUESA
San Francisco, CA
(09/13 – present) |
Provide office support including all photography for 2013 holiday gift guide.
Assist with Foodwise Kids, a program that utilizes the Ferry Plaza Farmers Market as a classroom for nutrition education, by leading an interactive farmers market learning activity and a hands-on cooking lesson using fresh market produce.
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18 Reasons
San Francisco, CA
(10/13 – present) |
Assist with culinary education classes and provide support for 18th Hour Café.
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EDUCATION
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Syracuse
University
(08/92 – 05/96) |
S.I. Newhouse School of Public
Communications, Syracuse, NY
B.S. in Advertising and Illustrative
Photography, minor in English and Textual Studies
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Skills include Word, Excel, Outlook, Access, PowerPoint, Visio, Photoshop, Illustrator, Acrobat, Magento & HTML
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